awesomeYou know that one thing you just did? Or that next thing you’ll do?

They’re the GREATEST things in the world, and you’re “incredibly humbled” to be do them.

Right?

Welcome to the “humblebrag.”

A Wall Street Journal article describes it this way

“Whether we like it or not, and especially on social media, we’re all self-promoters, broadcasting even our quasi-achievements to every friend and follower.”

The phrase was coined by Harris Wittels who explained that the “humblebrag” is when someone overtly boasts while covertly side-stepping coming across as bragging by wrapping it up in some type of humility

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That’s something Christians can be culprits of just as easily as others.

And why not? Don’t we have the Greatest Message in the world to communicate? And aren’t we all “super excited” at the latest way we’ve found to share it?

  • “Hey, check out my YouTube video…”
  • “You should click on this link…”
  • “Read this post…”
  • “Could you retweet this…”

It’s what you say when someone asks how your last service or event was:

  • “Oh, it was incredible! You should have been there! God did something awesome! And, well… I was just thankful to be used by Him. I always am.”
  • “Well, the pastor was on vacation… and I don’t know if it’s okay to say this, but a few people told me they like my preaching a little better than his. I think a revival may break out soon.”

It’s how you describe the next thing that your name is attached to:

  • “Hey, you need to get your friends out to our next outreach thing. I’m going to bring my ‘A-Game’ and expect you to bring your school out to hear it… you know, so God can work through me.”
  • “I just wrote this blog post that I think just may change the future of how we do what we do. I’m super humbled to share this with you.”

It’s how you let everyone know your life is going well:

  • “Yay! We just became debt-free! It meant living off of croutons and Kool-Aid for six years, but we dropped a few pounds so it’s all good.”
  • “I’m soooooo grateful to have such a super-sexy, always-praying-on-the-knees-while-singing-worship-songs-and-writing-new-ones spouse who made me breakfast in bed today while writing out our tithe check.”

Granted, those are a little over the top and exaggerated. I’m guessing you saw yourself or someone else in them, though.

(In fact, it’s a whole lot easier to see this in others… isn’t it?)

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It’s worth a gut check:

  • How often do you look for a reason to talk about God and toss yourself in there?
  • How often do you look for a reason to talk about yourself and toss God in there?

I’d love to hear your observations or pet peeves on this.
Maybe even share a few creative youth worker “humble brags.”

Oh… and while you’re thinking of some, make sure you check out my new book Uncommon Wisdom From The Other Side that came out this week. It was a labor of love to write it, but I’m “super excited” for how it turned out.

(Ahem… see what I did there? And you’re welcome.)

If you ever had trouble explaining why we use so many different forms of social media this infographic might come in handy.  It’s funny, so true, and might make a great opener at your next parent meeting.
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**I want to give credit to whoever created this cool infographic but I have no idea.  If you know who, please give a link and the credit via link in the comments!



There is something remarkable about the connectivity afforded to us through social media. The ability to connect with people, to have conversations, to encourage and engage people makes it a tool that 10 years ago you could only dream of.

I have been reminded lately of just how important the “Social” part of social media is. As youth workers we spend a solid amount of time posting on Twitter / Facebook / Instagram among others, but if we are not careful or intentional they can become “Shouts” and not conversations. By that I mean we log in, type up a thoughtful tweet or status update and launch it into cyberspace for all to read and leave before it even lands.

The miss is when we don’t go back to engage in the conversation and to read what people have to say, or we don’t venture into their world and to engage in what they are saying or feeling. When we remove the Social from Social Media we miss out on some big opportunities to engage, encourage and learn. I have said it before and I will say it again, the best leaders I know are the best followers too. They engage in the lives of their students, they care about their victories and defeats and look for opportunities to lead and shepherd through online engagement.

Lets keep the Social in Social Media, have a few less shouts and a few more conversations.

Geoff – @geoffcstewart 

Our ministry once hosted a “Battle of the Bands” fundraiser that required a lot of work. Our team had to audition bands, price out food, order speakers and recruit volunteers. We put so much work into this event; however, we forgot one key component:

TO INVITE PEOPLE

We had sent out an email, and made a few flyers; however, that was it. What was the response? Embarrassing. While a few people showed up, they were mostly friends and families of the band. It was a disaster.

Developing a communication strategy is a must in youth ministry and while it doesn’t seem like the most attractive responsibility, without it you can’t expect your ministry to grow. Developing a strategy for how you communicate means being intentional about what you say, how you say it and to whom. That means:

  1. Scheduling a Designated Time: Your communication efforts need your focus; therefore, give yourself allotted time to respond to emails and voicemails. Carve time to work on a message and schedule your social media posts ahead of time with software like Simply Youth Ministry Tools, Hootsuite and BufferDevelop a plan so you don’t rush and create a costly mistake.
  2. Understanding Your Mediums: Part of a communications strategy is understanding that people utilize different mediums. We are no longer in the days of emails and phone calls. Understanding the power of your platform by utilizing social media, texting and even your message is key to getting your point across. Pick a few resources that you feel most of your target audience uses and practice using them.
  3. Gaining Feedback: Get someone’s insight and feedback before you post something online, respond to an important email or deliver a message. The problem with electronic communication is that it can be difficult to read emotion and once it’s out there, IT’S OUT THERE. You never want to come off patronizing, sarcastic or offensive to your audience. So before you hit SEND, ask a friend to share their thoughts.
  4. Knowing Your Audience: Come off patronizing to parents and they won’t take you seriously. Speak over a teenager’s head and you’ll lose their engagement. Know your audience by spending time with them; however, do not try to be them. The best way to speak to any audience is to acknowledge when you are an expert and when you are not. People will appreciate your humility if they know it’s coming from sincerity.
  5. Repeat, Repeat and Repeating:You can’t say something only once and expect people to remember it. Repeat it, tweak it and then repeat it again. Utilize all the different mediums, and stagger it so that it doesn’t get lost in the noise.

If you communicate clearly and effectively you will be able to mobilize the next generation. Develop a strategy and make it a part of your daily responsibilities so that you are never wondering if you’ve been heard. To get one started takes a little bit of commitment; however, once you get going the possibilities are endless.

Which of these tips is the hardest one for you to embrace?

Chris Wesley (@chrisrwesley)



Viral Marketing

 —  February 27, 2013 — 4 Comments

A few months ago, we had a discussion about the effectiveness of on-stage announcements during our weekend services. It was the main way that we would push all of our events and upcoming opportunities. But we felt that students just weren’t listening to what we were saying up there and we questioned whether or not it was still the most effective way to communicate to our students. So we took a risk and cut all on-stage announcements and decided that we would only show 1-2 videos announcements per weekend. Of course that meant that the videos went to the big events like summer camp, small group launches, etc., and, unfortunately, left the smaller events without much spotlight.

This was a huge leap of faith and a total departure from what we were used to, but it was a risk worth taking. It forced us to get creative and try new things. So we started playing around with the idea of viral marketing. We studied things like the Invisible Children campaign and looked at the most practical elements we could adopt to our own ministry.

The genius behind viral marketing is that other people are doing the marketing for you. In youth ministry, that means students are pushing your events for you. And the best way to get students to go to things is them knowing that they will have friends there.

Last week, we threw our first event that was pushed solely through the use of social media and by the grace of God, it worked! We didn’t say a word about it during the weekend and our attendance at the event was just as good, if not better, than any event we pushed “the old fashioned way.” I thought I would share a few of the things we learned along the way:

-The Platforms. What social media are students using? For our students, they really like Facebook and they LOVE Instagram. So we focused on those two platforms and formed our strategy around that.

-The Material. The key to viral marketing is having sharable material that is interesting and straightforward. Sharable material works best when the sharer doesn’t have to write an explanation for your videos or graphics, they just have to repost them. For Instagram, we made an attention grabbing graphic with all of the information clearly presented. For Facebook, we made a video that was short, funny, and easy to follow.

-The Network. Viral marketing starts with a few people and branches big. Get as many students as you can to help you start. We went straight to our student leaders and other core students to help us start. A good thing to keep in mind is demographics. Make sure that every school is getting hit and every grade is getting hit.

-The Momentum. Space out your posts and keep a steady stream going from several different users. It can be really easy for viral marketing to lose steam after a day or two because everyone already posted it at once. Don’t let your campaign die early on!

 

How are you marketing your ministry’s events/announcements? What is working for you?

 

Colton [Email||Twitter]

 

I remember a time when I didn’t have an email address, when I had a friend in high school who had Napster and in a good evening where no one picked up the phone  and cut the connection we could download 3 songs and couldn’t believe how fast it was. I remember a time before Facebook and Google and I don’t know if I liked it better but it was definitely different. Working with students today, they have never known a world without the internet, never learned the beauty of using a library card catalog to find a book or fumbled with a microfiche reader. There are so many redeeming and exciting things about the world that we live in now, but I am starting to think that there are some unfortunate side effects that will cause some new challenges that we need to know how to take on.

Case and point: Conflict

In the past few weeks I have had some tough conversations with several students about their life and the road it was leading them down and talked to others about pride, attitude and spiritual arrogance. In both cases ;as kindly and gracefully as I could tell them, neither have not been back to the group since our conversation. I have reached out, called, messaged and apologized for the way the conversation made them feel. As it says in Galatians 4:16 Have I become their enemy for telling them the truth? There seems to be a growing trend for students to not know how to engage with people they disagree with and would rather avoid the conflict and part of the root of this I feel is coming from the fact that:

Students don’t have to put up with anything they don’t like.

Whether its music, TV, or conversations, young people today have the world at their finger tips. If they don’t like the song, they have thousands available to them in seconds. Gone are the days of waiting for the song on the radio to finish or turning it down. Today they don’t have to put up with anyone else’s music because they can bring their own. Have you driven past a school bus of students recently? Its white ear buds from front to back. No more 99 bottles of beer on that wall. They have hundreds of TV channels plus DVRs, Youtube, Hulu, Netflix means that they never really have to watch anything that they don’t have to. Entertainment is on demand so why should people not be the same?

So logically the same expectations of instantly getting what they want enters the realm of relationships. They know what they want, and they know what they don’t. With hundreds of friends on Facebook, the moment that a relationship is not what they want anymore they switch and go find one they better. Sadly this is exactly what is happening when students experience conflict. The modern conveniences of our culture are teaching our students that compromise is not necessary or important. Teenagers can block anyone from my newsfeed whom they disagree with or don’t like. With phone in hand, the moment an event gets remotely boring or uncomfortable they reach for the phone to find something or someone better or at least less awkward than what is in front of them. They can find engaging community online with every area of interest in their life. Friends who they share common interests and  with are only a text or app away, so why would they talk to someone who might not share their thoughts / opinions? That just seems like work.

This is the challenge we are going to engage in, how do we teach students the value of healthy conflict and that you can be friends with people you don’t always agree with?  How can we go make disciples if we are unwilling to engage those whose opinions differ from ours.

In the next 2 weeks I am going to be writing a 6 part series on things we need to teach our students with our lives before we preach to them. I pray is helpful and encouraging to you. Working with students is never easy and this new generation that wants things their way or no way at all is going to be even harder to reach.

-Geoff – Twitter geoffcstewart 



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I love Twitter, Instagram and Facebook. I usually find myself on each one of them at some point nearly every day. There’s something great about reading about our friend’s lives 1000′s of miles away or chucking at someone’s pithy observation about life. But what if our Tweets were real?

  • My senior pastor is a jerk sometimes. I want to punch him in the face
  • I’ve been married 10 years, and still don’t have sex figured out
  • I’m pretty sure my whole youth group is filled with “that one kid”
  • The last time I read the Bible was in late 2012
  • I want to quit I want to quit I want to quit
  • Things aren’t good deep inside me, but the outside is as shiny as ever
  • If I could figure out where to dispose the body, I’d take out that parent

Don’t Tweet these! We need to continue to post those stunning sunsets, epic CS Lewis quotes and pictures of our no foam latte. I would die if my real life made it was genuinely Tweeted for the world to see, or pictures of my inner world made it online. But you need to be sharing it somewhere.

You need to have someone who knows the real you, not the brand, image or “always on” youth worker. You need to be able to confess, share, process and pray through the stuff you would never Tweet.

Simple question to kick off the week: is someone reading your real Tweets?

JG

Mike Johnson sent me this link that was fascinating to me – Buzzfeed has a great article for youth workers (and parents) to get the inside scoop on technology and teenagers. As I read it, so much of it was spot on. Here’s an excerpt – head there for the whole article:

INSTAGRAM
Looking at her Instagram feed, I noticed that the vast majority of photos were of people – not beautiful views, objects, or experiences. This is in stark contrast to what the people I follow on Instagram take photos of, and very analogous to the photos that appear in my Facebook Newsfeed.

My takeaway: Facebook was smart to buy Instagram.

SNAPCHAT
My sister maintains that Snapchat is up there with Instagram, in terms of usage amongst her peers. Her exemplary use case was a moment that she captured in the airport of a funny looking man who was snoozing in an awkward position. It’s the type of thing that you want to share with somebody, but it’s insignificance would make it awkward in a text or status update. “It’s a way to connect with friends when you don’t really have anything to say.” Or in my words, if traditional messaging is functional — communicating for a purpose; “What time do you want to meet for the movie?” — Snapchat is the opposite, whatever that is.

My takeaway: Snapchat is a communication tool, seriously.

JG