Stepping out from the pages of Mark DeVries’ book, Sustainable Youth Ministry, comes this statement: sometimes it IS about the numbers. Churches that don’t set target attendance goals for their ministries wind up in more conflict, dissenting opinions and staff turnover than those that DO set commonly created, well-communicated attendance goals.
1st Measurable Marker of Ministry Success: How many students should be attending your church’s youth ministry? 10%.
Of what? Members on the rolls? Active members and visitors? Youth rolls? The answer, long proven by research and Ministry Architects’ work with hundreds of churches is that the healthy youth ministry settles around 10% of the weekly worship average.
Start with this all-important concept: Its important for small churches to understand that youth ministry is WAY more than just those youth that come to youth group. In today’s crazy chaoticly calendared world, youth ministry is to any youth who comes to any part of the church’s programming. Whether you’re the youth leader or the choir director, if you’ve got a student in your programming-you’re in ministry to students. The golden-oldie days of youth coming to worship AND Sunday school AND youth group AND choir AND,etc….are a part of the past. Today, to give quality spiritual nurture to students, it has to be twice as fast because there’s half as much time to do it in.
So the number starts here: 1) Determine 10% of your church’s weekly worship attendance. 2) Count up how many individual students in 6th grade (or 7th-depending where your uthmin starts) thru 12th grade walk through the doors of your church in an average week. NO ONE gets counted twice and don’t count the children or post-high school. For example, your church’s weekly worship attendance is 105 and you have 13 youth living life in your church on a weekly basis. Its slightly better than 10%, so the number of students involved in ministry at your church is solid. Celebrate!
If the answer was “yes” to 10% or higher, chances are that your ministry has a lot of sustainable systems and processes in place. Things like a solid first-timer process, dead-on data management, reaching out to “missing in action” teens and a systematic contact plan greatly increase your critical mass. (BTW: churches rarely get beyond the 20% mark and if they do, its not without other weird circumstances coming up like a uber-unique community program or space/budget issues, etc.). Less than 10% means that something is amiss and usually its more than one thing.
Next number? How to staff your ministry for success coming in a few days. Feel free to ask away.