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Promotion Calendar/Schedule for Summer Camp

 —  March 22, 2012 — 1 Comment

This year we’re trying to be as intentional as possible when promoting our summer camp. Registration opening is just around the corner – thought I would post the schedule that some of our team came up with and we’re hoping to go by this year. Would love to know best practices/ideas that are working for you getting students to camp, too!

Registration Opens April 14/15

– Posters/signage
– Stage announcement/video
– Text message blast (include parent camp list from last summer)
– Business card as students leave
– Email to parents
– Facebook page / Instagram flood
– Big church bulletin announcement

Postcard Mailer May 1st

– Postcard to current Life Group students

Invitation Mailer May 8th
– Letter to incoming freshman
– Letter to graduating seniors
– Facebook / Instagram flood
– Last year’s Summer Camp promo services

May 12/13
– Announcement/video in services
– Facebook push again
– Text Bomb
– Parent monthly newsletter push

Summer Camp Friend Challenge May 19/20

– Bring a friend to camp challenge (design what that look likes)
– Big Church bulletin tear off card
– Camp video with friend challenge twist played at weekend services

Pull Registration Report June 12th

– How many in each grade are registered?
– Do we need to push one grade over the other?
– Text Bomb
– Facebook blast

All weekends after June 12th:
– Stage announcement
– Facebook blast
– Text messages throughout the week
– Instagram

Registration ends July 8th

July 10th: Parent Meeting & Leader training
· Leader training/dinner 6-7:30- team colors announced, cabin lists handed out
· Parent/student meeting- all payments due, cabins assigned, rules/guidelines given, packing list, general camp info


Josh Griffin


One response to Promotion Calendar/Schedule for Summer Camp

  1. Josh,
    This is great. Do you guys have a template for invitation letters? I’ve searched here but my keywords may not be adequate.

    Thanks for all you do and May the Force be with you!

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