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Promotion Calendar/Schedule for Summer Camp

 —  March 22, 2012 — 1 Comment

This year we’re trying to be as intentional as possible when promoting our summer camp. Registration opening is just around the corner – thought I would post the schedule that some of our team came up with and we’re hoping to go by this year. Would love to know best practices/ideas that are working for you getting students to camp, too!


Registration Opens April 14/15

- Posters/signage
- Stage announcement/video
- Text message blast (include parent camp list from last summer)
- Business card as students leave
- Email to parents
- Facebook page / Instagram flood
- Big church bulletin announcement

Postcard Mailer May 1st

- Postcard to current Life Group students

Invitation Mailer May 8th
- Letter to incoming freshman
- Letter to graduating seniors
- Facebook / Instagram flood
- Last year’s Summer Camp promo services

May 12/13
- Announcement/video in services
- Facebook push again
- Text Bomb
- Parent monthly newsletter push

Summer Camp Friend Challenge May 19/20

- Bring a friend to camp challenge (design what that look likes)
- Big Church bulletin tear off card
- Camp video with friend challenge twist played at weekend services

Pull Registration Report June 12th

- How many in each grade are registered?
- Do we need to push one grade over the other?
- Text Bomb
- Facebook blast

All weekends after June 12th:
- Stage announcement
- Facebook blast
- Text messages throughout the week
- Instagram

Registration ends July 8th

July 10th: Parent Meeting & Leader training
· Leader training/dinner 6-7:30- team colors announced, cabin lists handed out
· Parent/student meeting- all payments due, cabins assigned, rules/guidelines given, packing list, general camp info

JG

Josh Griffin

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One response to Promotion Calendar/Schedule for Summer Camp

  1. Josh,
    This is great. Do you guys have a template for invitation letters? I’ve searched here but my keywords may not be adequate.

    Thanks for all you do and May the Force be with you!

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