Small church friends, if you know me at all, if you’ve been one of the churches I’ve coached in the past, you know what I’m about to say: Christmas Eve is your time to shine…so don’t blow it! You’ve got 5 days till the big night so stay tuned daily to make sure all your bases are covered.
Why, you ask? Because Christmas Eve is the best shot you’ve got for a whole year to get 1) New families with kids through the door 2) Inactive members to give you a second chance and 3) Former youth, now all grown up, to remember that maybe they did like church after all.
The 5 Tips for sharpening things up? : 1) “Never Assume Anything” Publicity 2) The Nursery 3) The Parking Lot Experience 4) Through the Front Door Impressions 5) The First and Last 5 Minutes of the Service
TODAY’S TIP: PROVIDE “NEVER ASSUME” PUBLICITY
I get it: people are busy at the holidays. Items on our to-do lists begin to slide off, shortcuts start looking really good. Fight through it, friends! Force yourselves to look through the lens of having company over…because you are!
Here’s a list of of quick tips to make what’s happening have even more impact:
1) Put Christmas Eve service times outside. Mention having candle lighting and a nursery provided. (More on that tomorrow!)
2) Make sure someone is answering the church phone all day Christmas Eve because people will be calling asking about time, candles and nursery.
3) Up-date the church website NOW with the above info and for goodness sake, put a few pictures from last year’s service on the front page to give them a taste of the beauty they can expect.
4) Update old info on the website about your children’s and youth ministries. While they’re looking for service times, they just might click over there as well. you don’t it to look like there’s nothing going on…unless there’s nothing going on (and then you need to call me for some coaching).
5) Splurge for the fancy bulletin covers and make sure its a pretty one. Don’t overcrowd the bulletin with extra fluff and stuff. At the same time, give guests everything they need to fit in with the crowd. Put nursery info in a prominent place. If you advertise anything about the church, promote the next CM/YM events. Guests see that as a sign of life in your church.
6) Have children’s bulletins ready and not the leftovers from some other thing. Make these fresh ones with picture to color while at the same time paralleling what’s happening. Come on; you can do this! Also a candy cane doesn’t hurt and battery operated tea lights for the candle light time for the wee ones keeps someone;s bulletin from catching on fire.
OK, this is enough for now. Don’t do it all yourself; divide this up into tasks and make a few quick phone calls. Check back tomorrow.